Colton Ropson saw a gap in the subscription industry and took a chance. Luxee became the first subscription box of it's kind and men everywhere have an opportunity to treat themselves right for less than half the price. We had a chance to chat with him on what it took to become well-known as a new brand and the sports that may have inspired more men to take care of themselves!

Use code ASB25 to take $25 off your first Luxee Box! Seriously though, we got one and it's super worth it.